This project consisted of a news product design prototype for my News, Narrative & Design I class. NearBrew was my group and I’s final for the course and throughout its creative process, ultimately became an app mock-up targeted at college students and their consumer needs.
Narrative statement:
NearBrew prides itself on celebrating the shared appreciation for the sensible encounter and the social connections ingrained in the basic act of savoring a cup of coffee or tea. We believe your café journey is personal and should be catered to.
Ideation:
NearBrew personalizes your café journey, tracks favorites, and offers tailored and curated recommendations. The designed concept is a comprehensive app that seamlessly integrates café locations to provide students with a curated list of spaces that truly suit their preferences and needs.
